How can we dispel myths about sustainable packaging? Is there a way to engage consumers in understanding and accepting alternative packaging options? How to make unpackaged choices and reusable packaging more attractive and fully circular options the standard choice? We can help!
In 2016 waste from the packaging sector in Germany rose to 18.16 million tonnes, a good 10% more than 10 years ago and 30% more than 20 years ago. A particular challenge in this context is posed by plastic packaging waste, whose packaging consumption rose by a good 18% over 2010 to just under 3.1 million tons in 2016, and of which only 49.7% could be recycled in the same year (UBA 2018). Increasing effective recycling requires the support of all stakeholders and business partners. Consumers and their buying, using and disposing behavior is a key ingredient for reversing the trend of growing packaging amounts and keeping materials in the loop.
In this context, and with a particular focus in the German market, the Plastics Club has come together to prioritise effective and impactful approaches to drive fully circular packaging strategies, including alternative and unpackaged solutions for food retailers.