EU policies and decision makers have already clearly recognised the importance of understanding and integrating consumer knowledge and behavioural insights into the circular economy transition. Nevertheless, there is still limited research on behaviour change with specific regard to the circular economy, and the need to consider behavioural and consumption aspects is still largely overlooked within circular strategies.
To address this gap, the CSCP, Sitra and DBU have set up the Consumer Insight Action Panel, a new European multistakeholder initiative designed to support the transition to the circular economy by generating, applying and testing consumer behavioural insights in three clubs. Each club includes various stakeholders, including business, municipalities, NGOs, start-ups and researchers as well as engaging policy makers to ensure the policy relevance of the work. How might we innovate to enable people to reuse, repair, share, recycle, or lease? Find out with us!
The Consumer Insight Action Panel is a nonprofit initiative led by the CSCP and funded by Sitra and DBU, in partnership with the European Circular Economy Stakeholder Platform.