Environmental pollution, waste and plastic are issues that move many consumers. In order to strengthen the exchange and place knowledge about consumers’ needs, thoughts and ideas in the place where it leads to change, VERBRAUCHER INITIATIVE e.V. (Bundesverband) launched the “Zukunft anPacken!” project in 2021 as part of the packaging club. By gaining insights into the motivation, attitudes and behavior of consumers, promising solutions are developed with stakeholders from the packaging sector and politics.
For one year, consumers come together here digitally, exchange ideas and work on small tasks. In addition to the consumer community, various interventions on the topic of packaging and waste separation are planned in the project.
The consumer community started at the beginning of April in 2021 and ended in February 2022.