How can we dispel myths about sustainable packaging? Is there a way to engage consumers in understanding and accepting alternative packaging options? How to make unpackaged choices and reusable packaging more attractive and fully circular options the standard choice? We can help!
How can we increase consumer acceptance of circular models such as clothing repairing, recycling, sharing or leasing? How might we tap into the power of social norms to foster consumer aspiration and purchasing of second-hand clothes? Is there a way to reduce obstacles and make repairing easier? We can help!
How might we improve take-back schemes to motivate consumers to return obsolete electronics, such as smartphones, to the right collection points? What are effective ways to enable consumers to choose more durable products? Can behaviour change play a role in engaging consumers to exercise their right to repair? We can help!
[The Circular Economy Action Plan] will promote longer product lifetimes and include, among others… improving the collection and treatment of waste electrical and electronic equipment including by exploring options for an EU-wide take back scheme to return or sell back old mobile phones, tablets and chargers.” - EU Circular Economy Action Plan
EU policies and decision makers have already clearly recognised the importance of understanding and integrating consumer knowledge and behavioural insights into the circular economy transition. Nevertheless, there is still limited research on behaviour change with specific regard to the circular economy, and the need to consider behavioural and consumption aspects is still largely overlooked within circular strategies. To …