How can we dispel myths about sustainable packaging? Is there a way to engage consumers in understanding and accepting alternative packaging options? How to make unpackaged choices and reusable packaging more attractive and fully circular options the standard choice? We can help!
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EU policies and decision makers have already clearly recognised the importance of understanding and integrating consumer knowledge and behavioural insights into the circular economy transition. Nevertheless, there is still limited research on behaviour change with specific regard to the circular economy, and the need to consider behavioural and consumption aspects is still largely overlooked within circular strategies. To …
