Project Goals and Workpackages
The main objective of the Packaging Club was to accelerate the transition to the circular economy by processing new findings on consumer behaviour and testing them in studies together with retailers and manufacturers. Stakeholders from business and civil society were brought together for problem understanding, for the creation of a common awareness of the problem and the identification of solutions. With the participation of all relevant stakeholders, initial insights into consumer attitudes and behaviour in the context of the circular economy were gained, which will subsequently be translated into a SME tool and recommendations for action. The focus here was primarily on trade and SMEs.
All over circular packaging stood in focus. This is packaging that can be managed in technical (e.g. plastic recycling), biological (e.g. composting) or logistical cycles (e.g. reusable). Attention was paid to all material areas.
WP1: Dialogue in the Club on Challenges and Solution Strategies around Plastic and Packaging
- Creating four working groups around the topics
- Unpackeged/ better packeged products/ Reuse
- Packaging Myths
- Separating and sorting behaviour of packaging
WP2: Scouting Best Cases and Hotspot Assessment
- Was dedicated to the selection of innovative project ideas that were discussed, and selectively tested in studies
WP3: Pilot Projects with the Digital Consumer Community
- Prioritized solutions from WP2 were tested with the online consumer community and the results systematically processed.
- Accompanied by quantitative and qualitative studies to check consumer acceptance from attitude to actual action. For this purpose, a consumer community was built up, which consisted of about 100 consumers and was used for different research formats such as surveys, focus groups, interviews but also shopping challenges. The community was networked via the platform Kernwert.The results were summarised in the project report.
WP4: Recommendations for Policy
- Together, a selection of club members developed strategies for reaching out to political and economic decision-makers to disseminate the clubs’ findings, as well as for the future continuation of the Consumer Insight Action Panel and its possible expansion to other sectors,
WP5: Dissemination and Public Relations Work
- Ensured that the project results were disseminated and implemented beyond the club.
- For this purpose, training videos for SMEs, which was designed in Phase I with a first basic module on consumer behaviour, solution approaches and best cases, was supplemented by two further implementation and evaluation-related videos.
WP6: Project Management
- Efficiency and practical relevance of the project were to be ensured and a smooth process guaranteed.
- This included the management of the club, the definition of tasks and the achievement of objectives, the coordination of partners, the preparation of a detailed schedule and quality assurance.
- The project management was also responsible for organizing the project meetings, a mid-term meeting and a final meeting with the DBU.