Demands on packaging are increasing: it should be protective, stackable, informative but also practical, attractive and circular. To fulfil these requirements, consumers should be taken on board. That’s why understanding their behaviour is crucial, also in order to understand how behavioural challenges can be overcome.
Through its German Packaging Club, CIAP has been addressing the requirements for sustainable packaging with a behavioural focus since 2019. Together, club members from retail, recycling, services, science and civil society are working on enabling the implementation of circular packaging with a consumer focus.
The EU Circular Talk “Together for Circular Packaging” will focus on exchanging insights and impressions from the Packaging Club, but also on learning from the experiences of other European countries and regions. We will look at behavioural challenges related to circular packaging and how these can be addressed. Furthermore, we will discuss the different roles and responsibilities of actors in the value chain and the potential of multi-stakeholder approaches to implement circular solutions.
Date: 5 April 2022
Time: 16:00-17:30 CET
Place: Online
Language: English
Cost: Free of charge
To join us, please register here.
