You could not join us live on 5th April 2022? But you want to watch how we can stand “Together for Circular Packaging”? Then watch our recorded webinar.
Demands on packaging are increasing: it should be protective, stackable, informative but also practical, attractive and circular. To fulfil these requirements, consumers should be taken on board. That’s why understanding their behaviour is crucial, also in order to understand how behavioural challenges can be overcome.
Through its German Packaging Club, CIAP has been addressing the requirements for sustainable packaging with a behavioural focus since 2019. Together, club members from retail, recycling, services, science and civil society are working on enabling the implementation of circular packaging with a consumer focus.
This EU Circular Talk focused on exchanging insights and impressions from the Packaging Club, but also on learning from the experiences of other European countries and regions. We looked at behavioural challenges related to circular packaging and how these can be addressed. Furthermore, we dscussed the different roles and responsibilities of actors in the value chain and the potential of multi-stakeholder approaches to implement circular solutions.
Please also find the presentation slides here: Slides_CnV_EU_Circular_Talk