You could not join us live on 5th April 2022? But you want to watch how we can stand “Together for Circular Packaging”? Then watch our recorded webinar.
Demands on packaging are increasing: it should be protective, stackable, informative but also practical, attractive and circular. To fulfil these requirements, consumers should be taken on board. That’s why understanding their behaviour is crucial, also in order to understand how behavioural challenges can be overcome.
Do you know which packaging belongs in which bin? What if packaging consists of different materials? Retailers and producers are increasingly using separation and sorting cues to help consumers dispose of waste correctly and ensure high-quality material recycling. In a new study conducted together with the Berlin-based Verbraucher Initiative, the CSCP tested consumer awareness regarding such information strategies.
Many consumers are becoming increasingly concerned about the environmental impacts of (plastic) packaging. For just as many, the range of options between avoidance and recycling is a challenge. The scientific community as well as industry and non-governmental organisations are looking for ways to increase and optimise consumers involvement in packaging strategies. The cross-stakeholder German Club for Sustainable Packaging Solutions has formulated policy recommendations to help close packaging loops.
The transition to the Circular Economy needs collaboration. That’s why the first German festival on circular economy is an open social innovation event, calling on all relevant actors to join hands in accelerating the transition.
More and more packaging and rising waste volumes are an increasing challenge. Sustainable packaging reduction and optimization are therefore necessary. Over the next 11 months, a current project, which includes the online consumer-community “Zukunft anPacken!”, will investigate how this can be achieved.